Being a Strong F&I Closer Means Opening Even Stronger.

Most salespeople judge their entire career by how good of a closer they are. In F&I specifically, closing more deals with higher rates and products is everything and most know that their close rate has to be a certain number on every deal too make a good living. Closing is what it’s all about…or is it?

To close more on product in F&I, trainers will tell you it’s all about specific tactics and techniques that put you in the best position to sell. But how can you close if you haven’t started the process strong to begin with?

Closing starts with the opening.How do you start the sales process? You ask the right set of consultative questions. You establish rapport. You get real with the buyers and get inside their head to help set you up for an easier close.

To be a great opener means to become adept at what some call the uncomfortable part of the process…the introduction. It’s the most conversational part of the F&I experience but if it’s mastered, close rates and PVR will skyrocket. Let the buyer feel comfortable talking with you by sharing a little about yourself and how you view the F&I process differently than most. You are there to help.

Establishing trust comes next with an educational approach to presenting options for product and protections. Explain everything in detail and stop often to offer time for questions.

Ask the right open-ended questions throughout and always be looking for ways to tie in their answers to a specific benefit that they may not have thought of. The buyer interview is either the place where the close either gets sabotaged or it becomes stronger.

The questions should be more in-depth and elicit more than a one or two word answer. Instead of asking how many miles they drive in a year for example, ask what the typical week of driving looks like between work and recreation. Get a feel for how their new vehicle fits into their life and you will have all the information you need to offer the products that are the best fit for them. Every buyer will appreciate that.

Closing strong means opening even stronger. Master that and your PVR and penetration numbers will skyrocket.