Accelerate your dealerships'
Profits.

An F&I provider finally designed by dealers, for dealers.

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All the best coverages, under one roof.


We're a full-fledged administrator with a complete product line for autos, RVs, heavy trucks & semis, motorcycles, powersports, and lawn mowers.

All the best coverages, under one roof.


We're a full-fledged administrator with a complete product line for autos, RVs, heavy trucks & semis, motorcycles, powersports, and lawn mowers.

All the best coverages, under one roof.


We're a full-fledged administrator with a complete product line for autos, RVs, heavy trucks & semis, motorcycles, powersports, and lawn mowers.

All the best coverages, under one roof.


We're a full-fledged administrator with a complete product line for autos, RVs, heavy trucks & semis, motorcycles, powersports, and lawn mowers.

The TruFinance product logo in white.

Improve your financing process.

Fast. Automated. Secure. Transparent.
TruFinance enables collaboration between Auto Dealers and Institutional Investors

All the best coverages, under one roof.


We're a full-fledged administrator with a complete product line for autos, RVs, heavy trucks & semis, motorcycles, powersports, and lawn mowers.

All the best coverages, under one roof.


We're a full-fledged administrator with a complete product line for autos, RVs, heavy trucks & semis, motorcycles, powersports, and lawn mowers.

DealerSure logo in all white

Auto insurance should be part of every vehicle purchase

We separate the insurance quoting process from the auto buying process, unlike everyone else.
Most importantly, we never, ever allow a DealerSure quote to interfere with a car deal. Ever.

The TruLifetime product logo in red and white.

We Made Powertrain Warranties Hip Again

Lifetime warranties have emerged as the most effective tool available to reinsured dealers.

The TruWarranty logo in red & white.

Introducing the first F&I program designed from the ground up by actual auto dealers.

Our innovative approach to F&I is the result of countless 20 Group meetings.

We asked dealers for input and feedback on how to improve our entire F&I program, and then incorporated all the top ideas.

TruWarranty represents the crystallization & combination of proven best practices from successful dealers across the nation.

our products

All the best coverages, under one roof.


We're a full-fledged administrator with a complete product line for autos, RVs, heavy trucks & semis, motorcycles, and powersports.

why truwarranty?

TruWarranty offers all the warranty & service contract products that your dealerships want. Stop paying extra for excess training (and trips), and start using modern F&I programs designed for digital retailing.

retention

Our Private-labeled Products are designed to keep customers coming back--to YOUR dealership.

truclaims

Service departments can use our innovative TruClaims adjudication web platform to save time filing claims.

a-rated

All products available as non-reinsured or reinsured, and are backed by an A- rated insurance company.

compliance-driven

All TruWarranty products are designed from the ground up to keep your dealership compliant.

reinsurance, made easy

We understand profit participation better than anyone. Our turn-key reinsurance program keeps things simple for you.

transparency

Match your reports up to your reinsurance accounts online–to the penny.

Accelerate Your Lender Agreements!

We will review, consult, and even negotiate your lending agreements with your dealer’s indirect lenders.

Shorter chargeback times, increased reserve, and backend allowances
Strengthen your buying power in the market
Instantly raise your per vehicle profit (PVR) by $697
Better Buying Power

These changes to your lending agreements will not only shorten chargeback times, increase your reserve, backend allowances, they will strengthen your buying power in the market.

15 Years Experience

We have been reviewing and negotiating lender agreements for more than 15 years, our in-house legal can also rewrite your agreements to further protect your Dealership.

High Reward

For large and small dealers, this could be the largest step forward in gross and volume you take.

Raise PVR by $697

Ready to instantly raise your per vehicle profit by $697?

All the best 20 Group ideas, under one umbrella.

Participating in your 20 Group is easy. The actual implementation of those great ideas has always been hard.  Until now.

We took feedback from multiple 20 Groups and used the very best ideas to optimize proven F&I products such as VSC, GAP, and warranties. Every single TruWarranty product has been refined according to 20 Group feedback.

TruWarranty is approved by more lenders than any other provider, and available nationwide.
Recognized by all major lenders, so that you get maximum allowance for VSC and GAP products.
Compliant in all 50 states, with all forms approved by F&I Sentinel.  Backed by A-rated insurance.
Our list of lender partners keeps growing—if your regional lender of choice isn’t on our list, we’ll add them.
We offer zero chargebacks on our vehicle service contracts and GAP.
Images of the TruWarranty website on iPad and iPhone
Deploy Remotely

Switching to TruWarranty products is easy to do remotely.

Everything we do is digital—all our contracts, brochures, agreements, forms, and instruction guides are easy to access online.

Deploying our programs is disruption-free when all you have to do is swap out electronic forms.

TruWarranty Agent Resources screenshot.
Image of TruReports dashboard
The TruReports product logo in red & white.

Do you want to know how your dealership stacks up?

Get immediate feedback on the performance of your existing warranties and F&I Managers.

Click here to learn more about TruReports.

Our dealership clients experience an average jump in per vehicle revenue (PVR) of $697—in the very first month.

Want to reinsure?  Every TruWarranty product is ready for you to participate in, anytime you’re ready. Our pricing is the same to you whether you reinsure or not.  We work hand in hand with all reinsurance company managers, so utilizing your existing reinsurance position is easy.

STEP 1
Replace your old VSC.
PVR boost: $300
STEP 2
Replace your old GAP.
PVR boost: $100
STEP 3
Replace your old Powertrain Warranty.
PVR boost: $100
STEP 4
Replace old lender agreements.
PVR boost: $197
The dealer dashboard demonstrated on a MacBook

truwarranty products work with every major menu system available.

Seriously, every major menu system.

Need to file a claim or cancel a contract?