The TruLifetime product logo in red and white.

Certify your vehicles the smart way

Double your VSC penetration and lock in your consumer retention.

We have the data: preloading a powertrain WORKS

We extracted our dealers’ DMS data to compare per vehicle revenue (PVR) and VSC penetration rates before preloading TruLifetime versus after—and the results surprised even us.

Dealers saw an average increase of $697 in PVR by including TruLifetime with every eligible vehicle sold.  In addition, their VSC penetration rates nearly doubled in some cases—ranging up to 80% and above.

TruLifetime represents the single biggest improvement you can make in F&I.
Lifetime warranties have emerged as the most effective tool available to value dealers today.

When demand is high and competition is fierce, most dealers chase price customers. Smart dealers chase value customers, a strategy that sells more cars and service, holds more gross, and keeps customers connected with the dealership for a lifetime.

Our Powertrain Warranty benefits everyone

From your sales staff to your customer, TruLifetime is great for everyone involved in the process.

Your Salespeople

Sets Them Apart From Competitors

Higher Front End Grosses and Higher Commissions

Higher VSC Penetration

Your Dealership

Sell More Cars

Higher Front & Back-End Grosses

Higher CSI / Customer Retention

Increase Service Repair Orders

More Repeat Sales and Lower Staff turnover

Your Customers

Peace of Mind—A Worry-free Ownership Experience

Instill confidence in Your Dealership

Higher CSI and Repeat Business

More Referrals

Maximize gross profit potential
Advertising - Initial Opportunity to Reach Consumers
More Value-Based Sales Presentation
More Sales / More Gross
Higher VSC Penetration & Profits
Encourages Customers to Return to Your Dealership
Greatly Increases Customer Retention
The TruLifetime product logo in red and white.

TruLifetime is the Certified Warranty you’ve been looking for

The advantages of CPO
Fact: 80% of consumers who purchased CPO vehicles are motivated by the warranty.
Sales people are the key to the CPO sales process.
According to consumers, who certifies CPO vehicles?
75% said dealerships, 22% said manufacturers, and 3% don't know.
Inventory turn rate for CPO vehicles is 27 Days and NCPO vehicles is 55 Days
Fundamentals: recon and detail – once a week management should be checking the condition of the cars on the lot.
Used vehicle buyers spend 8.6 hours shopping on the Internet. These customers are only visiting 1.5 dealerships on average.
50% or less of a dealers vehicles should be their primary franchised vehicles.
Dealers need to accelerate inventory turn rates to 15 – 20 times per year!

10 years of Emergency roadside assistance

24-hour roadside assistance, flat tire change, vehicle jump start or battery change, lockout key recovery, and emergency fluids delivery.

A powerful warranty With unlimited miles / unlimited time

One-Hundred Dollar ($100) deductible if you return to the Selling Dealer for repairs.
Five-Hundred Dollars ($500) deductible for repairs at an Authorized Repair Facility if you are more than 50 miles from the Selling Dealer
Warranty Begins on the Vehicle Date of Sale
Powertrain Coverage: Engine, EV Motor, Transmission, Transfer Case, Drive-Axle
Warranty is Non-Transferable and Non-Cancelable
Program Pricing

Our dealership clients experience an average jump in per vehicle revenue (PVR) of $697—in the very first month.

Fact: 80% of consumers who purchase CPO vehicles are motivated by the warranty.

New Asian Vehicle / Ford Cars
CONTACT US

There is no faster way for your dealerships to dramatically raise profit margins.

PVR boost: $300
New Domestic Vehicles
CONTACT US
Pre-Owned Vehicles
CONTACT US

New & Pre-owned Vehicle

Lifetime

Begins on Vehicle purchase date and ends when customer no longer owns the vehicle.
10 Years Roadside Assistance
Deductible: $100 (selling dealer) | $500 (elsewhere)

New Asian Vehicles
& Ford Cars

Contact Us

New Domestic/VW
Vehicles & Ford Trucks

Contact Us

Pre-Owned
Blended Rate

Contact Us

Set your dealership apart

Developing Your brand

How do you deliver a consistent brand message?

With the best collateral materials and most comprehensive dealership development program in the business!

No program, including the TruLifetime Limited Powertrain Warranty, can be successful if you don’t effectively communicate your Unique Selling Proposition to your potential customers. TruWarranty will be there at kickoff to install all collateral materials on your lot and in your showroom. Additionally, we will train your staff and work with your management team to schedule on-going training to insure you succeed.
A building wrapped in program advertisement.
Collateral print materials from the TruLifetime program
Fulfillment Kits
FTC Buyers Guides
Brochures
Posters
Windshield Banners
Car Toppers
Window Clings
Web Development
Point-of-Sale Documents
Videos
Customized Monroney Window Stickers

Note: Not all products are applicable to all programs. Please speak to a TruWarranty Agent to see what materials are included with your dealership’s programs.

Interactive Training Program
In addition to our industry leading branding & marketing offerings, TruWarranty also offers an Interactive Training Program that will equip your sales team with:
Lifetime Warranty Product Knowledge
Training on how you present Lifetime to your customer to reinforce your Unique Selling Proposition
Specific tactics for overcoming objections and continuing to set your dealership apart from your competition

10 years of Emergency roadside assistance

24-hour roadside assistance, flat tire change, vehicle jump start or battery change, lockout key recovery, and emergency fluids delivery.

A powerful warranty With unlimited miles / unlimited time

One-Hundred Dollar ($100) deductible if you return to the Selling Dealer for repairs.
Five-Hundred Dollars ($500) deductible for repairs at an Authorized Repair Facility if you are more than 50 miles from the Selling Dealer
Warranty Begins on the Vehicle Date of Sale
Powertrain Coverage: Engine, EV Motor, Transmission, Transfer Case, Drive-Axle
Warranty is Non-Transferable and Non-Cancelable

To protect our dealer clients, we default to Admin Obligor solutions, eliminating unnecessary contingent liability for your dealership.

Supercharge your VSC Penetration

Combine our Lifetime Powertrain with our Exclusionary VSC Wrap to set your dealership apart from the others.

TruVSC Wrap product logo in white.
The dealer dashboard demonstrated on a MacBook

truwarranty products work with every major menu system available.

Seriously, every major menu system.

Need to file a claim or cancel a contract?